OpenID is not web2.0

February 23, 2007

But why is OpenID not web2.0?

The short answer:

no rounded css corners

The long answer:

OpenID is a great concept and with Windows CardSpace even Microsoft supports the open standard. But I miss the focus to the customer.
You get a bunch of information, but no easy way to gain an account.

Who want’s to know the theory?
You get the key by using the tech, not by watching sourcecode.

To get the people use it:

  • Let them register:
    Get the Account right at, beside a quick link “check if you already have one” to a list of public services offering an OpenID such as ClaimID, technorati, AOL, Livejournal and Cardspace, link to other free openID.
  • Show what you get:
    You don’t get an accoun just to have it. Okay, offers exactly this feature, but it’s satirical.
    Run a well styled directory of sites offering OpenID-access, let bloggers refer their OpenID enabled site.
  • Provide at least one feature:
    Why register at openID and not directly by using the same password with all communities? Security, well that’s difficult to explain.
    A copy of claimID would be great, because with this service you really get an idea what online identity is. Wouldn’t be really fair, but sure there are other things out there to provide at low cost.
  • Provide Plugins:
    There aren’t much out there, but making the adoption easy for common software should be the right way. With the existing ones you did a great job, I’ve already seen OpenID on several feature-wishlists out there.
  • explain it to other projects:
    most projects want to attract users to register an account. It’s the best way to prevent spam and get the surfer come back.
    OpenID is far better solution than bugmenot or dead accounts.
  • put away the tech stuff:
    developers should be used to sites and don’t care about the fact that users are greeted first.

By the way, jabber is also a cool project with the same problems. Best IM solution out there but no eye for the customer.

Nik Cubrilovic has a similar Point of view: Too many Providers, not enough consumers.